Sports and entertainment journalist Brandon ‘Scoop B’ Robinson is on the move.
Currently a managing editor and columnist at RESPECT Magazine, he’s approaching 20 years of experience in the field.
In a #AskBE Facebook Live interview with Black Enterprise Magazine’s Selena Hill, Robinson spoke about journalists branding themselves in the field.
Robinson began his career at 12 years old, hosting Nets Slammin’ Planet, the Nets’ official kids radio show with Albert King, Lynn Wilson and Nets play-by-play guy, Chris Carrino,
As an adult, he was an asset to The Source Magazine from 2013-2015. He was front and center questioning NBA commissioner Adam Silver at his press conference when the league banned former Los Angeles Clippers owner Donald Sterling from owning the team. He also curated The Breakfast Club’s DJ Envy’s website, was a sports contributor to ARISE TV>
After The Source Magazine, he says that he was able to seamlessly transition as a writer to on-air talent at CBS Radio. He hosted the popular, Brown and Scoop Podcast. While there he leveraged pre-existing relationships for a show that boasted featured notable guests like DJ Khaled, Mark Cuban, Jesse Ventura, David Banner and President Donald Trump’s Director of Urban Development, Dr. Ben Carson. Interviews from Brown & Scoop were featured in TMZ, ESPN, Complex, Sporting News, CNN, Politico, The Hill and more.
“The major key is that you develop those relationships [and] make yourself memorable,” Brandon ‘Scoop B’ Robinson told Black Enterprise.
Robinson also talked about the importance of professionals having a social media presence.”You need to have some sort of photo [or] video to supplement what you’re doing. In today’s society,” Scoop B said.
“People want to get a behind-the-scenes look at what you’re doing—I don’t care if you’re Barbara Walters, AJ Calloway, or God, himself.”
You can check out Selena Hill and Brandon ‘Scoop B’ Robinson’s Black Enterprise chat here: http://www.blackenterprise.com/career/brandon-scoop-b-robinson-talks-sports-branding/
In addition to his role with RESPECT Magazine, Scoop B also hosts his weekly #ScoopBRadio podcast. Guests have included Jalen Rose, Charles Barkley, Karen Civil, Stephen A. Smith, Wyclef Jean, Hill Harper, Too $hort, Michael B. Jordan, Pee Wee Kirkland, Dikembe Mutombo, Silkk The Shocker and more!